Adidas And Reebok Core Competencies Marketing Essay

Adidas And Reebok Core Competencies Marketing Essay Introduction: This reported is presented with intent to draw would the comparison in the marketing communication strategies and mix adopted by the shoes brands Adidas and Reebok. The dual brands are functioning in a non-monopolistic global market environment which imposes the need to be market savvy and creative on the part of the business houses such as Adidas, Reebok and many other established brands to not only retain their existing market segment but also grow into new market on a local, national and international plane. There is a pre-existing need to modify strategies in context to pricing, advertising, product lines, product quality and marketing communication strategies. Failure to do so on the part of the business houses could adversely affect the sales of the product and lead the company and the product to an undesirable state of declination. The fact cannot be denied that the athletic shoe brand market has been emerging to be extremely competitive and a few brand names su ch as Adidas, Reebok, Nike, Puma have successfully captured certain market segments. These brands recognise the need to retain their market position and work towards market growth in the process. Adidas and Reebok, for the sake of exemplification have proven the fact that besides high quality products, a good market communication strategy and mix is vital for survival and simultaneous growth in a market which is constantly driven by a competitive atmosphere. I intent to utilize the following techniques to present a comparative analysis on the strategies adopted by Adidas and Reebok: Primary Research: Consumers would be interviewed and data compiled would be analyzed and inferences would be drawn on that basis. Secondary Research: Secondary Research would be gathering, analysing and segregation of data from websites, business journals and books. Business Analytical Tools: S.W.O.T. Analysis, Marketing Mix Market and Literature Review: Adidas: The German National Adolp Dassler could be credited with the creation of the phenomenal brand â€Å"Adidas†. His nickname â€Å"Adi† and the first syllable of his last name â€Å"Das† put together created the brand name â€Å"Adidas†. History states that Adolf was a shoe fanatic who spent several hours in his workshop designing shoes with intent to perfect it and to surpass anyone in this line of work. His dedication towards his cause led to the creation of this brand which in today’s day and age is the second best global athletic shoe brand commanding a market position of 33% internationally after Nike. This brand came in to limelight with the 1926 Olympic Games wherein the sport star of the Games Jesse Owens wore Adidas shoes which performing at the Olympics. This led to instant recognition of this brand and soon the sales was reported to have gained huge momentum. The Olympic Games was the most crucial turning point in the history of the brand Adidas. From then on, Adidas, the Business house has been essentially sponsoring Global Sports Events, Olympic Games and many such events and has amassed mass popularity for their product lines. This strategy of the organization has helped the brand gain great worldwide media coverage for their product lines and the sales have been reported to grow in continuity.

Week 2 discussion and participation Essay Example | Topics and Well Written Essays - 750 words

Week 2 discussion and participation - Essay Example The author of the article claims that the basic principle is focus. A great example illustrated in the article regarding focus was the case of Dell Corporation. Dell was able to penetrate the computer marketplace and increase its market share by focusing on the direct sales marketplace. The acronym developed the authors of the article was very practical. FOCVS is the acronym created in the article. The FOCVS system can be used by marketers to implement marketing strategies. F stands for first. It is common marketing knowledge that the first company that penetrates a marketplace will built a competitive advantage over the competition. O stands for do the opposite. Marketers can differentiate themselves by doing the opposite of the competition. C stands for category dominance. When marketers concentrate on one category of products they can build greater organizational knowledge which helps innovate within its category. V stand for visualizing the market. The use of a great image for a product can enable marketers to captivate the minds of its clientele. The last letter stands for second brands. More brands give marketers more options. The carnival cruise line presentation provided a lot of valuable knowledge for marketing students. Customer centricity allows companies to achieve a better relationship between the company and the clients. The use of segmentation is a great way for marketers to identify the customer attributes that can add value to a firm. For example if the demographics of a country are that 60% of populations are women companies should develop more consumer products for females. The marketing metrics calculated by the marketing department must be used as tools to implement marketing tactics. The performance of the marketing department is greater when strategies can be implemented faster. Segmentation is a marketing strategy that can provide a lot value to the customers. Segmentation can be used by

The European Court of Human Rights Essay Example | Topics and Well Written Essays - 750 words

The European Court of Human Rights - Essay Example This is with the respect that human rights and freedoms should be upheld and respected at all costs. In some instances, the European Court of Human Rights has come under sharp scrutiny and focus. This is a direct result of its overall mandate, jurisdictional application and accrued results (Mignon, 2012). This paper will dissect an article on the European Court of Human Rights. It will provide an in depth analysis and summation of the article with the aim of synthesizing the author’s thoughts. It should be realized that the need and respect for international justice and reprieve was one of the leading building blocks of the European Court of Human Rights. As a direct result, the pressure that the court faces over the years has created scenarios where the United Kingdom has opted to drop out of the convention. The court is experiencing fierce battles with many terming it a gross violator of human rights. This is a direct result of the many rulings and judgments made that favor terrorists and prisoners at the expense of ordinary people (Smith & Van-Der-Anker, 2005). In other instances, the court has been observed to blatantly ignore common sense in many of its rulings. During the formation of the court, Sir Winston Churchill envisioned a judicial process that could never interrupted. This was an emergent need as many governments had submerged many of their judicial ideals in totalitarianism and dictatorship. Churchill’s ideology was highly strengthened as the world watched the disaster that claimed lives during the Nazi regime. The court gained powers and support to ensure that it could adequately deal with such international injustices (Mignon, 2012). It is not possible to ignore the amount of work that has been concluded by the court. The court has set historical rulings at both individual and national level. This has guaranteed many people in Europe, rights and privileges that they could not previously attain. Despite this, there is a frenzy of r eactions that have decried the decisions arrived at by the court. In an analytical way, the author states that there are instances where the court has shrugged off external opinions regarding judicial interpretation (Smith & Van-Der-Anker, 2005). This is especially in cases where the court is seen to have handed down an unpopular judgment. In other areas, it has been observed that the court has failed to offer compensation to plaintiffs that rightfully deserved compensation. This is one of the reasons why the change of laws to counter the court’s rigidity has been presented by external pressures. The back log of cases that the court is experiencing is a direct result of the lengthy periods that take to interpret laws (Mignon, 2012). This results in inefficiency as speedy judgments are made without due consideration for all the required legal proceedings. In other areas, the court struggles to apply existing laws to new states. This is because the laws may not be directly appl icable in the new states. In conclusion, the author accepts that the creation of the European Court of Human Rights was a formidable idea. Over the years, the court has deliberated on a lot of issues. This is a direct result of law application and understanding (Keller & Sweet, 2008) . However, despite this positive strides, there a few areas that have been left behind. As a result, laws have been misinterpreted, a myriad of cases pending, threats of