Branding for Schools Perfecting Your Mission Statement

Every private school has a mission statement, which is something that companies, educational institutions, and corporate institutions all use  to state what they do and why they do it.  A strong mission statement is brief, easy to remember, and addresses the services or products that the institution provides to its target audience. Many schools struggle with creating a strong mission statement  and look for guidance on how to best prepare this important message.  Heres what you need to know about perfecting your schools mission statement, which can help you  develop a strong marketing  message that your audience will remember. What is a Mission Statement? Every private school has a mission statement,  but not every schools community knows it and lives it. In fact, many people arent even sure what the mission statement should be for their school. A mission statement should be a message that states what your school does. It should not be a lengthy description of your schools makeup, demographics, student body, and facilities. How long should the Mission Statement be from my school? You may find differing opinions, but most will agree that your mission statement should be short. Some say a paragraph should be the absolute maximum length of the message, but if you truly want people to remember and embrace your schools mission, just a sentence or two is ideal. What should my schools Mission Statement say? If you had 10 seconds to say what your school does, what would you say? This is a great exercise to do if youre creating or evaluating your mission statement.  It needs to be specific to your school, and it needs to clearly illustrate what youre doing as an educational institution, your purpose. Why do you exist?   This does not mean outline every little detail of your schools plan of action, strategic plan, or accreditation self-study. This simply means you need to tell your greater community what your main objectives are. However, your mission statement should not be so general that the reader doesnt even know what sort of business you are in. As an educational institution, something about your mission should relate to education. While its important to think about what your mission statement means to your school, its equally important to understand that as private schools, to some extent we all have the same mission: to educate children. So use your mission statement to take this notion a step further and find out how you differentiate from your peers and competitors.   How long should a mission statement last? You should aim to develop a timeless mission, as in it is a message that can stand the test of time - decades or longer. That doesnt mean that your mission statement can never change; if there are significant organizational changes, a new mission statement could be most appropriate. But, you should aim to develop a general statement about the philosophy that doesnt tie your school to a time-sensitive program or educational trend. An example of a programmatic mission that works well would be a schools mission statement that describes a commitment to the Montessori Method, a tried and tested educational model. This is an acceptable specification for a school. An example of a programmatic mission that is not ideal would be a school that develops a mission statement that ties the school to 21st-century teaching methods that were the trend in the early 2000s. This mission statement dates the schools practice to the turn of the 21st century, and teaching methods have changed already since the year 2000 and will continue to do so.   Who should develop a mission statement? A committee should be formed to create and/or evaluate your mission statement that should be comprised of people who know the school well today, and are familiar with its strategic plans for the future, and understand the elements of a strong mission statement. What is  often disappointing is that many  committees who decide what a schools mission statement should dont include branding and messaging experts who can provide  proper guidance to ensure that the school is represented well.    How do I evaluate my schools mission statement? Does it accurately describe your school?Could it accurately describe your school 10 years from now?Is it simple and easy to understand?Does your community, including faculty and staff, students, and parents, know the mission statement by heart?   If you answer no to any of these questions, you may need to evaluate the strength of your mission statement. A strong mission statement is a crucial component of developing a strategic marketing plan for your school.  Think your school has a great mission statement? Share it with me on Twitter and Facebook.

The Childhood Obesity Epidemic - 834 Words

Why is there is a higher percentage of obesity in children than adults? Do school lunches lead to high childhood obesity? Why are three out every child in America suffering from obesity? These are the questions that come in mind when people talk about childhood obesity. Childhood obesity is defined as a sober medical disorder that affects youngsters at a young age and it arises when a child is exceeding his or her normal weight. The obesity in adolescents is increasing because of nonexistence of physical activity, school lunches offering high calorie food to students, food advertising promoting unhealthy food, and government providing additional money to school for school meal. An increase in childhood obesity is bad because it can be harmful to one’s health and it can lead to immediate and long-term effects on health. Overweight and obesity are the results of high amount of calorie intake in a human body than it is supposed to burn as energy. Considering the intake of calories by teenagers in this generation, a person should not be shocked by the statistics on obesity today. Obesity in childhood is also increasing because children between ages eight and 18 spend most of their time watching television, surfing the internet, texting, playing x-box or play station instead of participating in outdoor activities that include going on a walk, playing sports, and working out to stay fit and healthy. According to the researchers, students must sleep eight hours each day to stayShow MoreRelatedObesity : Childhood Obesity Epidemic1418 Words   |  6 Pageshis article â€Å"There is no Childhood Obesity Epidemic† discussed the there is a â€Å"stunnin g† drop in childhood obesity rate. He claims that obesity rates among two to five year olds have plunged over the past decade, and that the so called â€Å"obesity epidemic† had ended. I strongly disagree with Campos view that there is no childhood obesity epidemic, this is due to the researches that was done by the Centers for Disease Control and Prevention which shows that childhood obesity has more than doubled inRead MoreThe Epidemic Of Childhood Obesity1216 Words   |  5 Pagesintervening in order to combat the epidemic of childhood obesity claim that, â€Å"parents who strive to keep their kids healthy may not have all the tools they need to do so† (â€Å"Childhood Obesity.† Issues Controversies). Therefore supporters agree that the government â€Å"should step in and enable parents to do the best job they can† (â€Å"Childhood Obesity.† Issues Controversies). Joe Thompson, â€Å"director of the Rober Wood Foundation Center to pre vent Childhood Obesity† claims that not all parents are ableRead MoreChildhood Obesity : An Epidemic876 Words   |  4 PagesChildhood Obesity Childhood obesity is more than a major issue in the United States: it is an epidemic. The number of overweight and obese children in America has increased at an alarming rate over the past years. According to the Centers for Disease Control and Prevention, childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years [1]. American Heart Association stated, â€Å"Today one in three American kids and teens are overweight or obese; nearly triple theRead MoreChildhood Obesity : An Epidemic834 Words   |  4 PagesIn the United States, childhood obesity is an epidemic and in the past 30 years, childhood obesity have had nearly tripled. There are 31 % of American children and adolescents are either overweight or obese. And according to the numbers, more than 23 million of American children are either overweight or obese and more than 12 million are obese (National Conference of State Legislatures, 2013). The complications of obesity in the childhood period are broad, those include but limited to: hypertensionRead MoreChildhood Obesity : An Epidemic1036 Words   |  5 PagesRainsu Kumbhani All About Childhood Obesity Childhood obesity is an epidemic in U.S. In the year of 2012, about â€Å"one third of children and adolescents were overweight or obese.† Also, percentages of childhood obesity have increased by over ten percent in the last thirty years in children and adolescents (Childhood Obesity Facts 2015). These statistics are shocking, and many people are concerned for the health of their children. This medical condition, as defined by Mayo Clinic, leads to seriousRead MoreThe Epidemic Of Childhood Obesity Essay1053 Words   |  5 PagesThe Epidemic of Childhood Obesity Childhood obesity continues to increase substantially each generation, especially here in the United States. Today, children have become more lazy while eating unhealthy and in excess. This trend ultimately results in increased healthcare problems throughout their life. Childhood obesity has increased because children eat in excess, they are allowed to eat food which is unhealthy, they lack the exercise needed to maintain a healthy weight, and are permittedRead MoreChildhood Obesity : An Epidemic Essay1641 Words   |  7 PagesChildhood obesity is an epidemic in America. Many experts like doctors and dietitians have narrowed the epidemic to a few causes some being lack of exercise, genetics, and food insecurity. Exercise and genetics could lead to obesity in the way that you need exercise to burn fat and some people are genetically more inclined to store more fat. Obesity is having excessive amount of fat that could lead to other health problem which is scary to think that childhood obesity is something that is on theRead MoreThe Epidemic of Childhood Obesity2154 Words   |  9 PagesIntroduction Childhood obesity is an epidemic that goes on throughout the United States. Studies have shown how obesity in children may start, and how it affects each and every child in America. Childhood obesity has been getting attention in the media from famous celebrities all the way to the First Lady of the United States. There are many things that cause childhood obesity and very few ways to stop it. However, there are people out there who are trying to help by getting children active, eatingRead MoreThe Epidemic Of Childhood Obesity3013 Words   |  13 Pages The epidemic of childhood obesity Childhood obesity is an important issue because of this diseases impact over the past few years. With the changing of lifestyles, the production of children who are not as healthy as they should be has increased. Due to these results, a widespread of children being obese has occurred. The Center for Disease Control, CDC, distinguishes between being overweight and being obese. Overweight simply means that the weight is high compared to others in the same height categoryRead MoreChildhood Obesity : An Epidemic Essay1954 Words   |  8 PagesChildhood obesity is not merely an issue in the United States- it is an epidemic. The number of overweight and obese children in America has increased at an alarming rate over the past years, and there is no chance of it slowing down unless action is taken. Obesity puts children at a high risk of developing many serious illnesses. Not only do children who are obese have unhealthy weights, but they also have a high risk of having weak lungs, poor blood quality, and a variety of other sicknesses. Par ents

Deception Point Page 47 Free Essays

Arriving now at the doorway of the Communications Office, Tench felt alive with the thrill of the fight. Politics was war. She took a deep breath and checked her watch. We will write a custom essay sample on Deception Point Page 47 or any similar topic only for you Order Now 6:15 P.M. The first shot was about to be fired. She entered. The Communications Office was small not for lack of room, but for lack of necessity. It was one of the most efficient mass communications stations in the world and employed a staff of only five people. At the moment, all five employees stood over their banks of electronic gear looking like swimmers poised for the starting gun. They are ready, Tench saw in their eager gazes. It always amazed her that this tiny office, given only two hours head start, could contact more than one third of the world’s civilized population. With electronic connections to literally tens of thousands of global news sources-from the largest television conglomerates to the smallest hometown newspapers-the White House Communications Office could, at the touch of a few buttons, reach out and touch the world. Fax-broadcast computers churned press releases into the in-boxes of radio, television, print, and Internet media outlets from Maine to Moscow. Bulk e-mail programs blanketed on-line news wires. Telephone autodialers phoned thousands of media content managers and played recorded voice announcements. A breaking news Web page provided constant updates and preformatted content. The â€Å"live-feed-capable† news sources-CNN, NBC, ABC, CBS, foreign syndicates-would be assaulted from all angles and promised free, live television feeds. Whatever else these networks were airing would come to a screeching halt for an emergency presidential address. Full penetration. Like a general inspecting her troops, Tench strode in silence over to the copy desk and picked up the printout of the â€Å"flash release† that now sat loaded in all the transmission machines like cartridges in a shotgun. When Tench read it, she had to laugh quietly to herself. By usual standards, the release loaded for broadcast was heavy-handed-more of an advertisement than an announcement-but the President had ordered the Communications Office to pull out all the stops. And that they had. This text was perfect-keyword-rich and content light. A deadly combination. Even the news wires that used automated â€Å"keyword-sniffer† programs to sort their incoming mail would see multiple flags on this one: From: White House Communications Office Subject: Urgent Presidential Address The President of the United States will be holding an urgent press conference tonight at 8:00 p.m. Eastern Standard Time from the White House briefing room. The topic of his announcement is currently classified. Live A/V feeds will be available via customary outlets. Laying the paper back down on the desk, Marjorie Tench looked around the Communications Office and gave the staff an impressed nod. They looked eager. Lighting a cigarette, she puffed a moment, letting the anticipation build. Finally, she grinned. â€Å"Ladies and gentlemen. Start your engines.† 53 All logical reasoning had evaporated from Rachel Sexton’s mind. She held no thoughts for the meteorite, the mysterious GPR printout in her pocket, Ming, the horrific attack on the ice sheet. There was one matter at hand. Survival. The ice skimmed by in a blur beneath her like an endless, sleek highway. Whether her body was numb with fear or simply cocooned by her protective suit, Rachel did not know, but she felt no pain. She felt nothing. Yet. Lying on her side, attached to Tolland at the waist, Rachel lay face-to-face with him in an awkward embrace. Somewhere ahead of them, the balloon billowed, fat with wind, like a parachute on the back of a dragster. Corky trailed behind, swerving wildly like a tractor trailer out of control. The flare marking the spot where they had been attacked had all but disappeared in the distance. The hissing of their nylon Mark IX suits on the ice grew higher and higher in pitch as they continued to accelerate. She had no idea how fast they were going now, but the wind was at least sixty miles an hour, and the frictionless runway beneath them seemed to be racing by faster and faster with every passing second. The impervious Mylar balloon apparently had no intentions of tearing or relinquishing its hold. We need to release, she thought. They were racing away from one deadly force-directly toward another. The ocean is probably less than a mile ahead now! The thought of icy water brought back terrifying memories. The wind gusted harder, and their speed increased. Somewhere behind them Corky let out a scream of terror. At this speed, Rachel knew they had only a few minutes before they were dragged out over the cliff into the frigid ocean. Tolland was apparently having similar thoughts because he was now fighting with the payload clasp attached to their bodies. â€Å"I can’t unhook us!† he yelled. â€Å"There’s too much tension!† Rachel hoped a momentary lull in the wind might give Tolland some slack, but the katabatic pulled on with relentless uniformity. Trying to help, Rachel twisted her body and rammed the toe cleat of one of her crampons into the ice, sending a rooster tail of ice shards into the air. Their velocity slowed ever so slightly. â€Å"Now!† she yelled, lifting her foot. For an instant the payload line on the balloon slackened slightly. Tolland yanked down, trying to take advantage of the loose line to maneuver the payload clip out of their carabiners. Not even close. â€Å"Again!† he yelled. This time they both twisted against one another and rammed their toe prongs into the ice, sending a double plume of ice into the air. This slowed the contraption more perceptibly. â€Å"Now!† On Tolland’s cue, they both let up. As the balloon surged forward again, Tolland rammed his thumb into the carabiner latch and twisted the hook, trying to release the clasp. Although closer this time, he still needed more slack. The carabiners, Norah had bragged, were first-rate, Joker safety clips, specifically crafted with an extra loop in the metal so they would never release if there were any tension on them at all. Killed by safety clips, Rachel thought, not finding the irony the least bit amusing. â€Å"One more time!† Tolland yelled. Mustering all her energy and hope, Rachel twisted as far as she could and rammed both of her toes into the ice. Arching her back, she tried to lift all her weight onto her toes. Tolland followed her lead until they were both angled roughly on their stomachs, the connection at their belt straining their harnesses. Tolland rammed his toes down and Rachel arched farther. The vibrations sent shock waves up her legs. She felt like her ankles were going to break. â€Å"Hold it†¦ hold it†¦ † Tolland contorted himself to release the Joker clip as their speed decreased. â€Å"Almost†¦ â€Å" Rachel’s crampons snapped. The metal cleats tore off of her boots and went tumbling backward into the night, bouncing over Corky. The balloon immediately lurched forward, sending Rachel and Tolland fishtailing to one side. Tolland lost his grasp on the clip. â€Å"Shit!† The Mylar balloon, as if angered at having been momentarily restrained, lurched forward now, pulling even harder, dragging them down the glacier toward the sea. Rachel knew they were closing fast on the cliff, although they faced danger even before the hundred-foot drop into the Arctic Ocean. Three huge snow berms stood in their path. Even protected by the padding in the Mark IX suits, the experience of launching at high speed up and over the snow mounds filled her with terror. Fighting in desperation with their harnesses, Rachel tried to find a way to release the balloon. It was then that she heard the rhythmic ticking on the ice-the rapid-fire staccato of lightweight metal on the sheet of bare ice. How to cite Deception Point Page 47, Essay examples

Description about the leadership skills and styles of Larry Page

Question: Describe about the leadership skills and styles of the 21st century leaders and CEOs in a global context? Answer: Executive summary The report deals with the evaluation of the leadership skills and styles of the 21st century leaders and CEOs in a global context. For the purpose of evaluation, the report focuses on the leadership success story of Larry Page, the present CEO of Google and the co founder. The report initially shows the advantages availed by Larry by adopting transformational, charismatic and transactional leadership style. However, in the later part the report forecasts the weaknesses of each style theory by focusing on some strategic suggestions of the CEO of Google. Hence, the report shows a compact analysis of the styles, attitudes, behavior and traits of Larry Page and the alternative solutions to the problems faced by him. 1. Introduction Leadership is the power to persuade subordinates to comply to the rules and directions willingly and behave in a preferred manner (Ocker et al. 2011).The organizational leaders should exert their common sense in order to solve the conflicting situations within the organization and direct the employees towards the attainment of the goals. The report focuses on the leadership style and attitude adopted by one of the most successful leaders of 21st century Larry Page, the present CEO of Google Inc. The report further evaluates the alternative leadership styles that the leaders could have adopted for further integrating the organizational plans. 2. Description of the leader Larry Page, the present operating CEO of Google Inc was one of the co founders of the internet company along with Sergey Brin. As per the Forbes, Google and its services is a sole creation of Larry Page and Brin assisted him in structuring the company. According to Keskes (2014) the adoption of the leadership skills like empowering of employees, situational approach to innovation and high degree of patience has helped Page in successfully designing the management structure of Google and has fetched him the title of 50 highest rates CEOs by Glass doors annual CEO survey. Assessment of the personal traits of Page shows that he is introvert in nature. Drew (2010) argued for effective management of the internal organizational politics extrovert style is a desired trait within an organizational leader. However, in case of management of proactive employees, an introvert leader fits the situation more appropriately. Since Google accounts for employees who are engaged in practical and innovative jobs, hence the introvert nature of Page will help him to be a good listener and inspire the creativity within the employees. As per the Fortune, Googles success depends upon the following leadership strategies of Page: To pay attention to the innovative ideas and use the best opportunities to implement them To concentrate on team work To avoid use of bureaucracy To adopt a quick and concise work structure To recognize the importance of small changes within the organization (Elmer, 2011) 3. Analysis of the organization Google Inc is an American multinational corporation co founded by Larry Page and Sergey Brin in 1998. Initially developed as a system to measure the conventional search engines ranking, the company was further developed for analyzing the relationships between websites. With around 53,600 employees, Google Inc has been ranked as the best working place by the Fortune. Page adopted an independent thinking attitude for management of the employees within Google. The adoption of 70-20-10 norm within the organizational model helped Page to reduce the employee turnover to 0% (Hof et al.2015). Page and his employees pay low attention to the competitors and are more engaged with development of the Google products. The huge range of employee benefits, the presence of Transformational leadership and the absence of any supervision techniques within Google has made it the most desirable company for all individuals with creative ability (Ayman and Korabik, 2010). 4. Adverse leadership styles Although Larry Page is named as the best CEO however the early management styles and some of the organizational decisions adds to the criticisms of Page in effective management of Google. Firstly, Page in his initial years attempted to discard the system of supervision. He wanted to implement a system of self-sufficiency within the Google workings that created a chaos and increased the time for job completion within the organization (Pihlak and Alas, 2012). Secondly, in an attempt to develop the search engine of Google more effectively, Page created a situation of work pressure for the engineers of Google paying low or no attention to the other management team. Thus, the aggressive and product focus leadership of Page resulted in downfall of Pages CEO career. The management of Googles teams and introduction of IPO and other employee benefits were done by the next operating CEO Eric Schmidt. After long break in the year 2011 page was again elected as the CEO of Google (Avolio et al. 2 008). 5. Evaluation of the leader 5.1 Leadership styles Charismatic style: Singh (2013) opined that Charismatic leaders are the individuals motivated by passion for establishing of an innovative vision in future. The visionary speeches and motivations of Page directed towards the employees of Google makes him a charismatic leader for the company. Even during the tenure of Eric Schmidt, employees in Google depended on Page for the approval of their innovative ideas. McCleskey (2014) suggested that Charismatic leaders offer grand visions and innovative solutions for achievement of the visions. Thus, the style adopted by Page helped him to make Google the unique company in its genre. The employee base of Google shows that the top-level managers appointed by Page at present has the financial as well as intellectual capability to build their own companies, however they are still working with Google because of the charismatic visions and style of Page. However, Sadri (2012) argued that this style gives rise to a sense of reliance on the leaders for any decision and lack of future danger prospective. In this regard employees of Google especially the engineers working solely on the instructions of Page relies absolutely on Page for their projects. Although the company gives a scope for innovative idea generation, however approval of Page is assumed a correct decision always, disregarding the other top-level managements. Moreover, this style may threaten the future of Google since there is no assurance that another Charismatic leader will succeed Page. Transformational style: The individuals exhibiting transformational leadership styles, designs the visions according to the changing transformations within the organizations and motivate the employees to formulate creative strategies (Binsiddiq and Alzahmi, 2013). Page has adopted four steps of transformations leadership namely idealized influence, inspirations and motivations, brain stimulation and personalized considerations. Page has introduced the system of mail to the managers asking them to summarize the projects they are working on so that he gets an idea of the current workings within Google. For enhancing the inspirations and motivations, Page has introduced the 70-20-10 module that gives the employees an opportunity to spend 10% of their time for personal activities. Moreover, Page has also designed the vision of driver-less cars in order to inspire the employees of Google (Johnson et al. 2012). In order to stimulate the intellectual ability of the employees, page has suggested that the managers should refrain from working in laptops all the time and should rather work on papers or any other materials that provokes their innovativeness. In order to implement personalized considerations for the employees, Page has ordered the senior level managers to work along with the employees and interact with them on a daily basis in order to create a comfortable working environment for them. Transactional style: As per the Webers theory, transactional leadership style may be defined as the leadership style on an individual where the leader focuses on the role of supervision, organization and group performance (Kurland et al. 2010). By adopting the transactional style, Page ensures that the employees demonstrate the right kind of behaviors since adequate resources are being provided to the employees. Northouse (2012) suggested that transactional leaders adopt three major parameters namely contingent rewards, active management and passive management. Larry Page uses contingent reward approach to provide incentives and employee benefits like the title of employee of the month to the high performing employees. Further by adopting the skills of active and passive management Page gives work freedom to the employees without interfering in their decisions until he foresees any future conflict or threatening situation. 5.2 Leadership traits and skills According to Lo et al. (2010) for effective management of the employees and the different management teams within an organization the leaders are required to possess the leadership skills namely goal orientation, management of conflicts, negotiation power, problem solving ability, improvement of creativity, team building and making performance evaluation of the employees. Motivational style: Motivation is the major factor influencing the productivity of the employees within an organization. Boyatzis (2008) commented that as per Maslows hierarchy of needs theory, the employees can be motivated effectively with the help of non monetary benefits rather than only monetary benefits. Larry structures the motivational factors in accordance to the aspects of Maslows needs theory and Herzbergs Two-factor theory. As per Maslows theory Page designs non-monetary incentives like family allowance for new parents, free personalized meals, gym facilities, Travel insurance, retirement benefits etc. Further keeping in mind Herzbergs theory Page has devised strategies to remove the dissatisfaction factors from within Google. People skills: Beer and Finnstrm (2009) commented that sense of empathy and positivity towards the employees and team members helps the leaders to develop the correct people skill for effective connection with them at an emotional level. Larry shows empathetic nature towards the needs of the employees because he believes that treating employees like a family member will increase their productivity. The company has introduced no smoking initiatives and increased health benefits to enhance the health conditions of the employees. Moreover, adoptions of open communication channels has been helping Page in successfully determining the problems of the employees and formulate necessary solutions. Introvert nature: Introvert nature within a leader makes the leader more reflective, deep thinker and makes the leader more employee-friendly and approachable (Groves and LaRocca, 2011). Although it has been argued by Steinbauer et al. (2014) extrovert leaders are more successful. However, the recent surveys shows that introvert nature of a leader may act as an added advantage especially for proactive employees. The introvert and shy nature of Page makes him the appropriate leader for Google. The employees find him more engaged with the teamwork rather than being judgmental and dominating in nature. The introvert nature of Page helps him to focus on the product innovation rather on the competitor analysis. This triggers the future growth of Google. Moreover, Lo et al. (2010) added that introvert leaders are patient listeners. Being a good listener Page is able to identify the idea problems of the employees or is able to generate a new project idea. However, shy and unsocial nature of Page deprives him from the opportunity to become a media spokesperson and hinders the promotional strategies of Google. Moreover, introvert leaders lack the capability of solving internal employee conflicts. Visionary skills: For the growth and future success of a company it is required that, the leaders should possess suitable visionary skills (Keskes, 2014). Goal orientation depends upon the visions and perfect execution of the visions. Page demonstrates high visionary skills in setting SMART goals for his engineers. Qualities like self-inspiration, high level of optimism, personal responsibility of organizations actions, action orientation, skills of integrity and honesty and considering all adverse situations as a winning circumstance, makes Page a good visionary. 5.3 Leadership behavior The behavior of a leader is ascertained by the Leadership Grid concept introduced by Robert Blake and Jane Mouton in 1950. The grid shows two behavioral dimensions namely concern for production and concern for people. Boyatzis (2008) suggests that a leader putting high emphasis on any one of the dimension may hinder the growth of the organization. On assessing Larry Pages leadership behavior it was found that the leadership style adopted by Page falls in the middle of the road grid of the leadership grid. Hence, it can be suitably said that Page manages both production and people simultaneously however the score is low for both the dimensions suggesting that for future growth prospective Page has to develop his leadership behavior. Figure 1: Leadership grid (Source: Ayman and Korabik, 2010, pp- 96) 5.4 Personality Traits The big five personality traits define the appropriate personal skills that a leader should possess in order to avoid any criticism and focus totally on the organizational growth. According to Boyatzis (2008) the presence of the five factors namely openness, conscientiousness, extraversion, agreeableness and neuroticism has an individual to become a strong leader. The personality trait analysis of Page shows that he lacks one of the factors in the OCEAN strategy. Page is regarded to be introvert in nature lacking the ability to socialize with the team members and employees. However, the presence of high degree of agreeableness and openness to experience has made Page successful in his Endeavour. 6. Alternative recommendation for leadership styles Evaluation of the current leadership styles and personality traits of Larry Page shows that for further grooming of the employees and secure the future of Google from any upcoming competition, Page can adopt some of the following recommended alternatives. Change in leadership style: Charismatic style of Page is making the employees over dependent. However keeping the traits of open communication and innovativeness, if Page adopts the participative leadership style then he will be able in successfully generating more leaders within Google. Moreover, charismatic leadership may give rise to narcissism within the leader and if the narcissism not used in a productive way then the idea and vision of the leader may remain unfulfilled. Hence, Page should effectively adopt the situational and adaptive traits within his leadership style. Google being an internet company, Page will have to change his policies frequently with the changing situations. Adoption of a charismatic leadership style will make him responsible for any future mishaps. However, adoption of participative style will help Page to share the risks along with the team members. Improvements in the leadership behavior: At present, the leadership behavior of Page is in the middle of the road grid of the leadership grid. For effective management of both production and employees Page should adopt the role of Team management within the grid. Adoption of this leadership style will help Page to effectively control the employees and get maximum possible productivity from them. Changes in motivational focus: Page has concentrated highly on the non-monetary benefits and employee perks for the purpose of motivation. However, the Glass doors pay scale structure shows that employees in Google are paid less than many other Silicon Valley firms. Hence, Page should also concentrate on the monetary structure within the organization if he wishes to retain the exclusive engineers in the future. Profit optimization: Page is focused more on the product innovation and invention rather on the revenue of the organization. An ideal leader needs to focus on productivity as well as the financial stability of the organization. Pages disinterest in the financial management has resulted in revenue drop of Google. Thus, page should adopt an overall management strategy in order to secure the future of Google. 7. Conclusion The report shows the pros and cons of the different leadership styles in the practical implications made by one of the most successful CEO of the 21st century Larry Page. From the analysis of the skills and styles adopted by Page it can be concluded that in the present situations although Google is facing certain problems still Page has been able to effectively retain the employees and increase their productivity. However, with the rapid changing business situations it is advisable that the recommended styles and traits may be adopted so that Google remain the market leader. Reference list Avolio, B. J., Bass, B. M., Riggio, R. E., Orr, S. S., Ciulla, J. B., Krishnan, V. R., and Riggio, R. E. (2008). Transformational leadership.Asia-Pacific Business Review,4(1). Ayman, R., and Korabik, K. (2010). Leadership: Why gender and culture matter.American Psychologist,65(3), 157. Beer, M., and Finnstrm, M. (2009). Learning by design: Developing an engine for transforming your company.Leadership in Action,29(5), 3-7. Binsiddiq, Y. A., and Alzahmi, R. A. (2013). 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